SWOT Analysis of Steel Re Rolling Mills (A comparative study of international brand with a local brand)

For the development of any modern economy, steel is crucial and is considered to be the backbone of human civilisation. The domestic steel industries are facing new challenges. Some of these relate to the trade barriers in the developed markets and certain structural problems due to the high cost of commissioning new projects. Thermo Mechanically Treated (TMT) steel bars are presently used for reinforcement, which are produced in Steel Re Rolling Mills (SRRMs). Presently, in India there are more than 1200 rolling mills are there since 1929. Modernisation of such mills is going on. Since the cost of production of the steel bars is increasing day by day, it is necessary that a good quality monitoring system has to introduce to reduce the waste without affecting its cost. Hence a quality awareness with good maintenance is very much essential. The producer must have a clear awareness about their strengths, weaknesses, opportunities and threats (SWOT)